Giddy Up Insurance
Concepts — Storyboards — Character Design — Animation — Compositing
Life insurance. No bull.
We set out to create a whimsical brand that deals with a serious subject — death and life insurance. We created a website and a series of informational videos and promotional material.
We wanted to show that death is inevitable in a humorous way— so the cowboy character always dies at the end, and each video has a unique ending — the cowboy rides off on a new animal each time. However you ride through life, we’ve got you covered.
I was responsible for designing all the characters, helping establish the art style, storyboarding and animating all the videos, and creating a toolkit of assets for the website/brand.
(**Skip to the last 30secs to see the animal reveals and the ‘deaths’)
